The spa is just blocks from The White House, and the influential lobbyists on K Street. But it also operates across the street from what many in D.C. call the city’s second best address, The Mayflower Hotel, Autograph Collection.
The iconic hotel is where heads of state stay on official business in D.C. It’s also where inaugural balls and political fundraisers are hosted (and, of course, is home to a political scandal, or two).
Because power is attracted to more power, The Mayflower and The Grooming Lounge decided to become exclusive bedfellows and partner up on a unique grooming package for hotel guests.
Guest rooms offer products like The Grooming Lounge’s “best” shampoo, “you need” conditioner, “best smeller” body wash, “core values” cleansing bar, “mug cleaner” face bar, and “moist valuable” moisturizer.
The products combine the powers of a refreshing cleanse with soothing scents like peppermint and eucalyptus or lavender and black pepper.
“The scents are unique and distinctive, but not so overpowering that a woman or man would feel self-conscious about using them,” Michael Gilman, founder of The Grooming Lounge, told Marriott Traveler Living. “The goal is to create something that’s simple and to-the-point on packaging. That tells you what’s inside the bottle, and what they can expect without unnecessary fluff.”
No Fluff Stuff
“When you’re partnering with an iconic and upscale hotel like The Mayflower, it’s essential to create products of extremely high-quality that not only perform great, but smell amazing and look the part, too,” Gilman adds. “We relied on many of our existing and popular formulas and improved them to not only make them work for both men and women, but also to leave a lasting impression and feeling of confidence for the hotel guest.”
When you walk into The Grooming Lounge, it’s hard not to notice the spa’s timeless appeal and proximity to power and intersection of influence.
Go inside the shop, and you’ll first notice a row of old-school barbershop chairs, dark-paneled walls, pendant lamps, and black marble counters. It almost feels like a spot where JFK or Reagan would go for a hot-lather shave.
The Grooming Lounge is a relative newcomer, at least in political history. The shop came on the scene when Bill Clinton was President, but has quickly become the spa where D.C. power brokers unwind.
Part of the shop’s appeal is its natural, worn-in feel.
“Grooming experts” start each shave with a steamed washcloth, just like they did it in the old days. But don’t be fooled, this is a new-school spa that sells top-of-the-line products, including Kiehl’s, Molton Brown, Malin+Geotz, and its own line of soaps, shampoos and lotions.
Focus on Quality
To ensure quality, The Grooming Lounge creates its products with specialty formulas. There more than 15 products to choose from, designed and developed by Grooming Lounge’s barbers and skin care experts.
Products are first tested on customers at the spa before brought to market, which means no animals are ever harmed in the process of making or testing. And The Grooming Lounge is committed to using natural, plant-based ingredients, like aloe, clove, rosemary, avocado and meadowfoam seed oil.
The Power Shave
When you visit the flagship, be on the lookout for familiar faces. That’s because the spa is popular with Capitol Hill lawmakers and staffers, as well as lawyers, lobbyists, journalists, and diplomats.
“It’s a distinguished set,” Gilman says, “and we want our customers to also leave here with a lasting impression—a feeling of confidence and power.”