Culture + Style

From Country Cool to Rockin’ Retro, Shop for Nashville’s Unexpected Fashion Finds

Seek out vintage goods on a Nashville shopping trip. (Photo: Stocksy / Good Vibrations Images)

Nashville fashion once meant tossing on a cowboy hat and tightening a bolo tie. Today, the city has emerged as a stylish hotspot, hosting its own fashion week and boasting local designers with national clout. Look beyond the city’s pricey boutiques toward the streets. The heart of Nashville fashion represents a diverse mix of influences and resists easy definition. You’ll know it when you see it, and here are our picks for where to find it.

A Little Bit Country

Hip Zipper Nashville
The funky back entrance to the Hip Zipper. (Photo: Jennifer Wright / Alamy)

Head to East Nashville, one of the city’s trendiest neighborhoods, to discover retro chic. At The Hip Zipper, “Nashville’s oldest all-vintage store,” shoppers browse outfits cast aside by aspiring country and rockabilly stars.

Men’s and women’s fashion finds date back to the 50s and 60s, and are reasonably priced and well-curated. Keep a sharp eye out for tiki shirts and fedoras for your guy and wiggle dresses and stilettos for yourself.

At nearby Goodbuy Girls, vintage cowboy boots are de rigeur and store sells them in every imaginable size and design. Goodbuy also stocks new and vintage fashions ranging from cut-off shorts to screen-print tees and jewelry.

Uptown Chic

Imogene + Willie
Shop for the hippest Nashville fashions at Imogene + Willie. (Photo: Christopher Morley)

New Nashville style also embodies sophisticated Southern, and that’s the signature of H. Audrey boutique at Green Hills.

The store is the vision of Holly Williams, a singer-songwriter who is also country music royalty; she’s the daughter of Hank Williams. Jr. Celebrities, including Gwyneth Paltrow and Nicole Kidman, shop Williams’ hand-picked collection featuring designers like Chan Luu and Camilla and Marc.

Imogen + Willie is a ultra-chic boutique in Nashville’s hip 12South neighborhood. Their clientele includes rock stars such as members of the bands Kings of Leon and the country duo Brooks and Dunn. Save up to buy their laid-back, custom-made denim goods.

Flea Market Bargains

For those who lack country music star budgets, head to the Nashville Flea Market, held the fourth weekend of every month at The Fairgrounds. One of the largest flea markets in the country, it draws up to 2,000 dealers each month.

While there’s everything from furniture to antique farm equipment, you’ll want to hunt for clothing that spans decades and styles. Don’t let the name fool you; bargains can be found, but you’ll still pay a pretty penny for those some of the must-have country fashions.

If your trip to Nashville doesn’t coincide with the flea market’s schedule, try the lesser-known Tennessee Antique Mall. It’s smaller than the Flea, but still features a wide selection of vintage clothing.